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Tracking is essential. It is important to just be sure you are tracking conversions closely as optimization is critical where you need to bid on keywords which are converting and take off keywords which are not converting. All modern advertising networks will assist you to convey a conversion tracking code or pixel about the squeeze pages. In addition there are various 3rd party tracking software you should use that will allow you to acquire more in depth statistics so not depend on only the advertising networks tracking methods. Learning to collect leads can also be crucial as most visitors is not going to buy anything the first time they may be on the site.

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